Services & Approach
My corporate marketing career and my journey as a Métis Cree woman reconnecting with culture and community give me a perspective few consultants have. I deliver strategic marketing grounded in relationship and respect for Indigenous, corporate and community organizations, honouring Indigenous values while achieving measurable results.
Why Indigenous Marketing Is Different
It isn’t regular marketing with Indigenous imagery added on top. It’s rooted in relationship, reciprocity and respect.
Relationship first
Trust is built over time, through reciprocity and respect. I focus on lasting connections, not quick conversions.
The circle is sacred
Wholeness, continuity and connection. Creating circles means building community where everyone belongs, with no start or finish line.
Culture shapes every choice
Colour, imagery and language all pass through a cultural lens. Lived experience keeps the work authentic.
Community voices lead
Every Nation, community and region is different. We listen, respect protocols and involve your community from the start.
What I Do
I lead every project myself and bring in a trusted web developer for website builds. Everything I create honours your story and works toward your goals.
Brand Strategy & Identity
Positioning, messaging, visual identity and brand guidelines.
Building & Real Estate Marketing
Product launches, trade-show materials, sales sheets and dealer outreach.
Social Media
Platform strategy, content calendars, content creation and analytics.
Content & Storytelling
Website copy, articles, email campaigns and speaker bios.
Indigenous-Focused Marketing
Culturally grounded messaging, Treaty education content and community consultation.
Campaigns & Project Management
Plans, timelines, budgets and vendors, held together by one lead.
Event Promotion
Registration campaigns, sponsorship packages and speaker promotion.
Website Content & Strategy
Site structure, copy, SEO and coordination with your developer.
Not sure where to start? Book a discovery call and we’ll figure it out together.
How I Work
Five steps, one point of contact from first conversation to launch and beyond.
1Listen & Discover
We talk through your goals, your community and the people you want to reach.
- 2
Strategy & Planning
I build the plan, timeline, budget and vendor list.
- 3
Create & Develop
I create the work, with check-ins at each milestone.
- 4
Launch & Activate
I manage the rollout so everything goes live smoothly.
- 5
Nurture & Grow
We track what’s working and keep refining.
Common Questions
Straight answers to what people ask before we start working together.
Can you manage our whole rebrand, not just the strategy?
Yes. I lead the brand strategy and create the work myself: visual identity, messaging, content and social media. For website builds, I bring in and manage a trusted web developer. You get one lead partner from discovery to launch, including templates, handoffs and a launch calendar.
Do you understand how to work with Indigenous communities?
I’m Métis Cree, and my own journey of reconnecting with culture and community shapes how I work. I listen first and build the work with you, not for you. Stories, images and cultural knowledge are shared only with consent and credited properly, and Elders, Knowledge Keepers and artists are compensated for their contributions. Your community reviews the work before it goes out.
Can you build a marketing plan for a community program or event series?
Yes. I’ve built marketing and event strategy for Indigenous entrepreneurship programs, conferences and community initiatives, from the plan and promotion to sponsorship packages and event-day coordination.
Do you work with Indigenous-led businesses in Alberta?
Yes. Devlin By Design is Métis-owned and based in Treaty 6 Territory, Alberta. I work with Indigenous-led, corporate and community organizations across Western Canada, in person or remotely, helping them grow while keeping their values at the centre.
What should we budget for a professional rebrand?
Probably less than you think. A rebrand can be a focused refresh or a full rollout with strategy, design, messaging and a new website, so the cost depends on what you want to get done. After a discovery call, I give you a clear written quote so you know exactly what you’re paying for.